Marketing : the core

Author(s)

• Kerin, Roger A.
• Hartley, Steven W.

Bibliographic Information

Marketing : the core

Roger A. Kerin, Steven W. Hartley

McGraw Hill, c2022

9th ed

• : international student ed

Note

Includes indexes

Details

• NCID: BC1436407X
• ISBN:
  • 9781264832903
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xliii, 580 p.
• Size: 28 cm
• Classification:
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing