Base of the pyramid markets in Latin America : innovation and challenges to sustainability

著者

    • Rueda, Ximena

書誌事項

Base of the pyramid markets in Latin America : innovation and challenges to sustainability

edited by Ximena Rueda Fajardo ... [et al.]

（Innovation and sustainability in base of the pyramid markets）

Routledge, 2022

  • : hbk

大学図書館所蔵 件 / 全1件

この図書・雑誌をさがす

注記

Includes bibliographical references and index

内容説明・目次

内容説明

This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors, and entrepreneurs. Deep inequalities, violence, and urbanisation characterise the region. Despite the reduction of poverty observed during the first two decades of the 21st century, Latin America is the most unequal region in the world. Outside active war zones, the region has the highest homicide rate in the world and violence and inequality are both deeply intertwined. Markets have a crucial role to play in closing this gap and offering job and income opportunities, especially to unemployed youth, paving the way for safer, more peaceful, and sustainable development. The book also offers a theoretical reflection on the role that community enterprises who manage common-pool resources can play in serving markets and creating income opportunities for the rural poor. The book is recommended for managers, policy makers, students, and scholars interested in Base of the Pyramid markets and their potential to lift people out of poverty and to promote a more equal society.

目次

PART I BOP markets Insights in Base of the Pyramid contexts in Latin America & the Caribbean - interviews with BOP experts PART II Roles, cooperation, and structure in BOP markets Commons-based enterprises: organisational challenges of entrepreneurial development in the context of the rural commons PART III Drivers and Barriers of BOP markets Leadership, Organizational Alignment and Partnerships Against Economic Exclusion: What do Uncommon Success Stories Have in Common? PART IV Design, integration, innovation, and change of BOP markets Scaling up Inclusive Distribution Networks (IDNs): Inertias against Sustainability

「Nielsen BookData」 より

関連文献： 1件中  1-1を表示

詳細情報

ページトップへ