A practical guide to managing tourist experiences

著者

    • Frochot, Isabelle

書誌事項

A practical guide to managing tourist experiences

Isabelle Frochot

Routledge, 2022, ©2022

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注記

Content Type: text (rdacontent), Media Type: unmediated (rdamedia), Carrier Type: volume (rdacarrier)

Includes bibliographical references and index

Summary: This book provides students with a concise and practical guide that presents the key understandings of the tourist experience and provides strategic guidance on how to develop an impactful and memorable experience. Chapters follow the path of the tourist journey, firstly exploring consumer behaviour, the decision-making process and the tourist́〓9s need for escape, and providing insights into the strategic implications of consumer behaviour and the concept of immersion in tourism. Subsequent chapters look at the impact of experiences, trends in tourism experience such as wellness, sustainability, authenticity, and fantasy, and provide experience design models. The final chapter offers a unique ten-step approach to designing impactful and memorable tourist experiences. Highly practical and engaging, this book is packed full of case studies and examples, from forest bathing in Finland to truffle hunting in Italy, as well as tools and exercises to guide the design process. This offers students a full un

Isabelle Frochot has been a course leader since 2000 of a Master in Tourism Destination Management at the University Savoie Mont Blanc and is now the director of studies for its six Masters. She is currently supervising four PhD students. Isabelle has recently been welcomed back in the TTRA Europe Board, and will certainly be actively involved in this association for years to come. Isabelle is specialized in the study of tourist behaviour and started her research career by investigating psychographic segmentation in heritage management, rural tourism and service quality scales with the creation of HISTOQUAL. Isabelle completed her PhD at Manchester Metropolitan University and then worked as a lecturer at the Scottish Agricultural College and the Scottish Hotel School (Strathclyde University, Scotland) for five years. Since returning to France in 2000, Isabelle has moved her research focus to mountain tourism, concentrating on the analysis of the consumer experience (experience sequencing, nesting dynamics in

収録内容

  • Introduction
  • 1: Investigating vacation behaviour
  • 2: Unlocking the dynamics of the holiday experience : why consumers travel and how they engage with the experience
  • 3: Deep experiences
  • 4: Major tourism trends
  • 5: Generating the experience
  • 6: The experience generator

内容説明・目次

内容説明

* Timely and fills a gap by offering students a practical guide to tourist experience in a sequential way. Experience economy is becoming prominent and there is a need to understand and manage such experience in a tourism context. It is a core component of tourism degrees. * It will offer students an understanding of how the experience is lived by the tourist and how tourism providers can manage that process as well as develop successful experimental marketing interventions. No other book looks at the tourist experience from industry perspective. * Unique approach by organising the book around pre, during and post trip, which aligns with thinking about innovation, user - led design and co-creation.

目次

Introduction. 1. Investigating Vacations' Behaviour. 2. Unlocking the Holiday Experience Dynamics : Why Consumers Travel and How they Engage into the Experience. 3. Deep Experiences. 4. Major Tourism Trends. 5. Generating the Experience. 6. The Experience Generator. Conclusion

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