Sport management : principles and applications
著者
書誌事項
Sport management : principles and applications
（Sport management series）
Routledge, 2022
6th ed
- : hbk
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注記
Other authors: Katie Misener, Michael L. Naraine, and Catherine Ordway
"First edition published by Butterworth-Heinenmann [i.e. Heinemann], an imprint of Elsevier 2005, Fifth edition published by Routledge 2018"--T.p. verso
Includes bibliographical references (p. [301]-309) and index
収録内容
- Part 1. The Sport Management Environment
- Part 2. Sport Management Principles
内容説明・目次
内容説明
Introduces all the key functional areas of the sport management curriculum, from human resources to marketing.
Explains the practical realities of sport management.
Covers both professional and non-profit sport.
More international cases, examples and data than any other sport management textbook.
New edition includes expanded coverage of key contemporary issues, including integrity and corruption, digital business and technology, and legal issues and risk management.
Useful features in every chapter, including 'in practice' guides and extended case-studies with on-line notes for lecturers.
目次
Part I: The sport management environment, 1. Sport management, 2. Sport policy, 3. Nonprofit sport, 4. Professional sport, Part II: Sport management principles, 5. Sport governance, 6. Legal issues and risk management, 7. Strategic management, 8. Organizational design, 9. Human resource management, 10. Leadership in sport, 11. Sport organizational culture, 12. Sport marketing, 13. Sport media and digital technology
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