Research handbook on brand co-creation : theory, practice and ethical implications

Author(s)

Bibliographic Information

Research handbook on brand co-creation : theory, practice and ethical implications

edited by Stefan Markovic ... [et al.]

E. Elgar, c2022

  • : cased

Available at  / 4 libraries

Search this Book/Journal

Note

Other editors: Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen

Includes bibliographical references and index

Details

Page Top