Research handbook on brand co-creation : theory, practice and ethical implications

著者

• Markovic, Stefan
• Gyrd-Jones, Richard
• Wallpach, Sylvia von
• Lindgreen, Adam

書誌事項

Research handbook on brand co-creation : theory, practice and ethical implications

edited by Stefan Markovic ... [et al.]

E. Elgar, c2022

• : cased

注記

Other editors: Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BC14602735
• ISBN:
  • 9781839105418
• LCCN: 2022931355
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cheltenham, U.K.
• ページ数/冊数: xxxiii, 401 p.
• 大きさ: 26 cm
• 分類:
  • DC23 : 658.8
  • LCC : HF5415
• 件名:
  • FREE : branding. aat
  • FREE : Marketing -- Social aspects. fast (OCoLC)fst01010246
  • LCSH : Marketing -- Social aspects
  • LCSH : Branding (Marketing)
  • CSHF : Marketing -- Aspect social
  • CSHF : Stratégie de marque
  • FREE : Branding (Marketing) fast (OCoLC)fst01743755
  • FREE : branding aat
  • FREE : Marketing -- Social aspects fast (OCoLC)fst01010246