The business of the FIFA World Cup
Author(s)
Bibliographic Information
The business of the FIFA World Cup
Routledge, 2022
- : pbk
Available at 5 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references and index
Description and Table of Contents
Description
The FIFA World Cup is arguably the biggest sporting event on earth. This book is the first to focus on the business and management of the World Cup, taking the reader from the initial stages of bidding and hosting decisions, through planning and organisation, to the eventual legacies of the competition.
The book introduces the global context in which the World Cup takes place, surveying the history and evolution of the tournament and the geopolitical background against which bidding and hosting decisions take place. It examines all the key issues and debates which surround the tournament, from governance and corruption to security and the media, and looks closely at the technical processes that create the event, from planning and finance to marketing and fan engagement. Analysis of the Women's World Cup is also embedded in every chapter, and the book also considers the significance of World Cup tournaments at age-group level.
No sport business or management course is complete without some discussion of the FIFA World Cup, so this book is essential reading for any student, researcher or sport business professional looking to fully understand global sport business today.
Table of Contents
1. Introduction, 2. A Brief History of the FIFA World Cup as a Business, 3. Bidding and Hosting Decisions, 4. Politics and Geopolitics in Staging the FIFA World Cup: What is at Stake for the Hosting Nations?, 5. Diplomacy, International Relations, Soft Power and the World Cup, 6. Competition Design of the World Cup, 7. An Integrity System Framework for the Governance of the Football World Cups, 8. Environment and Sustainability in FIFA World Cups, 9. Finance of the FIFA World Cup, 10. Planning and Organising FIFA World Cups, 11. Planning, Sourcing, and Managing Resources for FIFA World Cups, 12. Engaging Fans, 13. Managing Risk and Security, 14. Marketing, Sponsorship and Merchandising, 15. Broadcasting and the FIFA World Cup: Privatisation and Technology, 16. Digital and Social Media in the Business of the FIFA World Cup, 17. Culture and the World Cup: The Case of Qatar, 18. Afterword...
by "Nielsen BookData"