The business of indie games : everything you need to know to conquer the indie games industry

Author(s)

Bibliographic Information

The business of indie games : everything you need to know to conquer the indie games industry

Alex Josef, Alex Van Lepp and Marshal D. Carper

CRC Press, 2022

1st ed

  • : pbk

Available at  / 1 libraries

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Note

Summary: "Many early efforts in higher education are variations of traditional computer science curriculums, so while students might be learning how to make games in the classroom, they are learning very little about the business of games. That means they are not equipped to talk to investors, negotiate with publishers, and engage with major platforms like Steam and Nintendo--all of which are mandatory skills for modern indie developers. The future of gaming curriculums is not just teaching students how to create games, but in preparing them for the business of games"--Provided by publisher

Includes bibliographical references and index

Description and Table of Contents

Description

Explores the basics of indie game marketing Helps the reader with how to communicate to talk to investors, pbulishers, and major platforms Illustrates different negotiation tactics

Table of Contents

About the Authors. Introduction. PART 1 How the Indie Video Game Industry Works. 1 Developers and How They Fit into the Games Industry Ecosystem. 2 The Power of Platforms and Stakeholders. 3 The Art of Video Game Revenue. 4 The Secret Economy of Steam Wishlists. PART 2 Pre-Development Choices. 5 Project Types and Project Goals. 6 Genre and Market Evaluation. 7 Scope and Engine Choices. 8 Timelines, Budgets, and Project Management. PART 3 Pitches and Publishing Deals. 9 Pitch Deck Perfection. 10 How to Negotiate with a Publisher. PART 4 The Road to Release. 11 Quality Assurance. 12 Translation, Localization, and Porting. 13 Marketing from Zero. PART 5 Post-Release. 14 What about Second Launch? 15 The Next Game. References. Index.

by "Nielsen BookData"

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