Handbook on the tourist experience : design, marketing and management
Author(s)
Bibliographic Information
Handbook on the tourist experience : design, marketing and management
（Research handbooks in tourism）
Edward Elgar Publishing, 2022
- hbk.
Related Bibliography 1 items
Available at / 2 libraries
-
No Libraries matched.
- Remove all filters.
Description and Table of Contents
Description
Offering an overview of current issues around design, marketing and management of experiences from the tourist perspective, this comprehensive Handbook critically reviews the key debates and developments within the field. Empirical chapters by international contributors explore a range of perspectives, challenges, opportunities for future research and best managerial practices.
Conceptual and practical in its approach, the Handbook focuses on the tourist experience from a managerial approach, covering key aspects such as motivations, sensory stimuli, brand experiences and storytelling. Responsible management approaches to tourism experiences including sustainable behaviours, accessible experiences and diversity are thoroughly analysed and worldwide case examples are used to provide an in-depth illustration.
This insightful Handbook will be a critical read for scholars and students of tourism management with a specific interest in tourism experiences, design and marketing. Its practical considerations will also be beneficial for industry practitioners in planning, management and marketing in tourism contexts.
Table of Contents
Contents:
1 Introduction to the Handbook on the Tourist Experience: Design,
Marketing and Management 1
Dora Agapito, Kyle Maurice Woosnam and Manuel Alector Ribeiro
PART I TOURISM EXPERIENCE: DESIGN AND MARKETING
MANAGEMENT
2 The customer and tourist experience? Conceptual convergence or divergence 15
Girish Prayag
3 Senses, consumer behaviour and tourism experiences design 29
Ly Tran-Ha and Dora Agapito
4 Colour as a brand-related stimulus in the scope of destination brand
experience design: an overview 49
Manuela Guerreiro and Joana Lessa
5 Flow experience and emotions in tourism 61
Nelson Manuel da Silva deMatos, Paulo Alexandre de Oliveira Duarte and
Elisabete Sampaio de Sa
6 Unique stories for unique brands: appealing to the hotel guest
experience through digital storytelling 73
Ana Claudia Campos and Sofia Almeida
7 Interpretation design and management: creating dark heritage
edutainment experiences 85
Brianna Wyatt
8 Improving the tourist experience at World Heritage Sites: how to
explore motivations using expenditure-based segmentation 102
Noemi Marujo, Jaime Serra, Joana Lima and Maria do Rosario Borges
9 A practical framework for designing creative tourism experiences 118
Shu Hua Chang
10 Experimental design and tourist experiences 136
Shynar Dyussembayeva, Stephanie Q. Liu and Giampaolo Viglia
PART II RESPONSIBLE MANAGERIAL APPROACHES TO
TOURISM EXPERIENCES
11 The responsible management of ecotourism experiences: exploring
ecotourism selfies 151
Gianna Moscardo
12 Perceived visitor impacts of cultural heritage tourism: the role of place
attachment in memorable visitor experiences 166
Haywantee Ramkissoon
13 Tourist well-being, experience and behaviours: a positive psychological
perspective 176
Sera Vada and Catherine Prentice
14 Over-tourism impacts on residents' emotions and feelings towards
tourists: the case of Macau 195
Hio Kuan Lai, Patricia Pinto and Pedro Pintassilgo
15 Overtourism and children's experiences: analysis and perspective 210
Hugues Seraphin and Maximiliano Korstanje
16 Managing destination experience design for tourists with disabilities:
ICT and accessibility 226
Chung-Shing Chan and Dora Agapito
17 Halal tourism experiences: the challenge of diversity and innovation 246
Alfonso Vargas-Sanchez and Maria Moral-Moral
PART III MANAGING AND MARKETING EXPERIENCES:
SPECIAL-INTEREST TOURISM
18 The role of virtual reality in enhancing tourists' happiness in the context
of special-interest tourism 264
Hyunae Lee and Namho Chung
19 Last-chance tourism intentions explained through an amended theory of
planned behaviour model 278
Kyle Maurice Woosnam, Manuel Alector Ribeiro, Tara Joyce Denley and
Evan J. Jordan
20 Tourism and enogastronomy experiences: a phenomenological study 294
Luigina Jessica Montano, Manuel Alector Ribeiro and Kyle Maurice Woosnam
21 Wine tourist experiences in rural areas 315
Elisabeth Kastenholz, Carlos Peixeira Marques and Maria Joao Carneiro
22 Creative tourism: nurturing creative self-expression and social interactivity 331
Nancy Duxbury and Tiago Vinagre de Castro
23 Antecedents to religious festival visitors' loyalty: the role of memorable
experiences, religious faith, emotion and satisfaction 350
Manuel Alector Ribeiro, Vidya Patwardhan, Kyle Maurice Woosnam and K.
Thirugnanasambantham
24 Explaining festival loyalty through motivations, perceived value, and
satisfaction: the moderating role of gender 369
Valsaraj Payini, Kyle Maurice Woosnam, Manuel Alector Ribeiro, Vasanth
Kamath, Jyothi Mallya and Joseph Barr
Index
by "Nielsen BookData"
