Advances in social media for travel, tourism and hospitality : new perspectives, practice and cases
著者
書誌事項
Advances in social media for travel, tourism and hospitality : new perspectives, practice and cases
(New directions in tourism analysis / series editors, Kevin Meethan, Dimitri Ioannides, 43)
Routledge, 2019, c2018
- : pbk
大学図書館所蔵 全2件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Originally published: 2018
Includes bibliographical references and index
内容説明・目次
内容説明
This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality.
The first section addresses topical issues related to how social media influence the operations and strategies of tourism firms and help them enhance tourism experiences: open innovation, crowdsourcing, service-dominant logic, value co-creation, value co-destruction and augmented reality. The second section of the book looks at new applications of social media for marketing purposes in a variety of tourism-related sectors, addressing crowd-sourced campaigns, customer engagement and influencer marketing. The third section uses case studies and new methodologies to analyze travel review posting and consumption behaviors as well as the impact of social media on traveller perceptions and attitudes, with a focus on collaborative consumption and sharing economy accommodation. Finally, the fourth section focuses on hot topics and issues related to the analysis, interpretation and use of online information and user-generated content for deriving business intelligence and enhancing business decision-making.
Written by an international body of well-known researchers, this book uses fresh theoretical lenses, perspectives and methodological approaches to look at the practical implications of social media for tourism suppliers, destinations, tourism policy makers and researchers alike. For these reasons, it will be a valuable resource for students, managers and academics with an interest in information and communication technologies, marketing for tourism and hospitality, and travel and transportation management.
目次
Introduction,Marianna Sigala,Ulrike Gretzel,,,Introduction to Part 1: Social media applications for co-creating customer value and experience,Marianna Sigala ,,Barbara Neuhofer and Dimitrios Buhalis ,Service-dominant logic in the social media landscape: New perspectives on experience and value co-creation,,Marianna Sigala ,Value co-destruction in service ecosystems: findings from TripAdvisor ,,Astrid Dickinger and Lidija Lalicic ,Tourist-driven innovations in social media: an opportunity for tourism organisations ,,Timothy Jung and M. Claudia tom Dieck ,Enhancing Wearable Augmented Reality Visitor Experience through Social Media: A Case Study of Manchester Art Gallery,,Barbara Keller, Michael Moehring and Rainer Schmidt ,More than a technical feature: Insights into Augmented Reality with social media integration in the travel industry,,Introduction to Part 2: Marketing using social media applications and concepts,Ulrike Gretzel,,Ahmet Bulent Ozturk, Saba Salehi-Esfahani, Anil Bilgihan and Fevzi Okumus,Social Media and Destination Marketing,,Jing Ge and Ulrike Gretzel,A New Cultural Revolution: Chinese Consumers' Internet and Social Media Use,,Fernando J. Garrigos-Simon, Yeamduan Narangajavana, Silvia Sanz-Blas, and Javier Sanchez-Garcia ,Crowdsourcing in Travel, Tourism and Hospitality: practical cases and possibilities,,Kyung-Hyan Yoo and Woojin Lee ,Facebook Marketing by Hotel Groups: Impacts of Post Content and Media Type on Fan Engagement,,Ulrike Gretzel ,Influencer Marketing in Travel and Tourism,,Introduction to Part 3: Social media: Travellers' behaviour,Ulrike Gretzel,,Wafa Hammedi and Justine Virlee,e-WOM Engagement: Is it Worth Talking Only About Posters and Lurkers?,,Eduardo Parra Lopez and Desiderio Gutierrez Tano,The Influence of Reviewer Identity Verification on the Online Reputation of Hotels,,Ricardo J. Diaz Armas, Desiderio Gutierrez Tano and Francisco J. Garcia Rodriguez,Airbnb as a new disruptive model in tourism: Analysing its competitive potential based on online travel reviews,,Wided Batat and Wafa Hammedi ,Collaborative Consumption as a feature of Gen-Y Consumers: Rethinking Youth Tourism Practices in the Sharing Economy,,Laura Di Pietro, Roberta Guglielmetti Mugion, Maria Francesca Renzi, Martina Toni and Marianna Sigala ,Have Social Networks Changed Travellers' Waiting Experience? An Exploratory Study on the Airport Sector,,,Introduction to Part 4: Market research, business intelligence, and social media analytics ,Marianna Sigala,,Jing Ge, Marisol Alonso Vazquez and Ulrike Gretzel,Sentiment Analysis: A Review,,Silvia De Ascaniis, Lorenzo Cantoni,Social Media Analysis from a Communication Perspective. The Case of the Argumentative Analysis of Online Travel Reviews,,Laura Di Pietro, Roberta Guglielmetti Mugion, Maria Francesca Renzi, Martina Toni,Measuring Visitor Satisfaction with a Cultural Heritage Site: Social Media vs. Onsite Surveys,,Matthias Fuchs, Wolfram Hoepken, Maria Lexhagen,Business Intelligence for destinations: Creating knowledge from social media ,,Kostas Zafiropoulos, Konstantinos Antoniadis Vasiliki Vrana,Community Characteristics in Tourism Twitter Accounts of European Countries,,Conclusion ,Ulrike Gretzel,Marianna Sigala,,Index,,
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