Strategic management

書誌事項

Strategic management

Richard Lynch

SAGE, 2021

9th ed

  • : pbk

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注記

Previous edition: published by Pearson Education

Includes bibliography

Index: p. [720]-739

内容説明・目次

内容説明

The 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, as it explores the key concepts within a clear and logical structure. Lynch guides you through 19 chapters, with updated case studies and pedagogy that support the modern business and management student from start to finish. Continuous contrast between prescriptive and emergent views of strategy highlights key debates within the discipline, whilst an emphasis on the practical throughout the book helps you turn theory into practice

目次

Part 1: Introduction Chapter 1: Strategic Management Chapter 2: A Review of Theory and Practice Part 2: Strategic analysis and purpose Chapter 3: Analysing the Strategic Environment Chapter 4: Analysing resources and capabilities Chapter 5: Strategy Dynamics Chapter 6: Prescriptive Purpose Delivered Through Mission, Objectives And Ethics Chapter 7: Purpose Emerging From Innovation, New Resources And Technologies Part 3: Developing the strategy Chapter 8: Developing Business-Level Strategy Options Chapter 9: Developing Corporate-Level Strategy Options Chapter 10: Strategy Evaluation And Development: The Prescriptive Process Chapter 11: Finding The Strategic Route Forward From Knowledge, Learning And Networks Chapter 12: Organisational Structure, Style And People Part 4: The implementation process Chapter 13: Implementing And Controlling The Strategic Chapter 14: Green Strategy And Sustainability Chapter 15: Managing Strategic Change Part 5: Different Strategy Contexts Chapter 16: Strategic Leadership Chapter 17: Entrepreneurial strategy Chapter 18: Government, public sector and not-for-profit strategies Chapter 19: International expansion and Globalisation Strategies Glossary

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