Decoded : the science behind why we buy

Author(s)

• Barden, Phil
• Sutherland, Rory

Bibliographic Information

Decoded : the science behind why we buy

Phil Barden; foreword by Rory Sutherland

Wiley, 2023 [i.e. 2022]

2nd ed

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BC15214833
• ISBN:
  • 9781119673088
• LCCN: 2022025462
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, NJ
• Pages/Volumes: xxiii, 309 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.32
  • DC23 : 658.8/342
  • DC23 : 658.8342
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Marketing -- Psychological aspects
  • LCSH : Consumer behavior -- Psychological aspects