Consumer behavior : building marketing strategy

著者

• Mothersbaugh, David L
• Hawkins, Del I.
• Kleiser, Susan Bardi
• Mothersbaugh, Linda L
• Watson, Carolyn (Casey) Findley

書誌事項

Consumer behavior : building marketing strategy

David L. Mothersbaugh, Del I. Hawkins, Susan Bardi Kleiser ; contributing authors, Linda L. Mothersbaugh, Carolyn (Casey) Findley Watson

McGraw-Hill Education, c2020

14th ed., [international student ed.]

注記

Includes bibliographical references and indexes

詳細情報

• NII書誌ID(NCID): BC15325222
• ISBN:
  • 9781260566482
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xix, 814 p.
• 大きさ: 26 cm
• 分類:
  • LCC : HF5415.33.U6
  • DC23 : 658.8/342
  • DC : 658.83
• 件名:
  • LCSH : Consumer behavior -- United States
  • LCSH : Market surveys -- United States
  • LCSH : Consumer behavior -- United States -- Case studies