The international film business : a market guide beyond Hollywood
Author(s)
Bibliographic Information
The international film business : a market guide beyond Hollywood
（A Focal Press book）
Routledge, 2022
3rd ed
- : pbk
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Note
Bibliography: p. [375]-380
Includes index
Description and Table of Contents
Description
- A new edition of a successful textbook on an established, growing and core area of film study, this book is specifically aimed at students taking film business courses.
- The only book to look at the film business outside of Hollywood and to teach how to finance films within an international context.
- Includes real life examples and case studies from UK, Europe and the USA, including new dedicated chapters on Netflix and the Chinese Film Industry.
Table of Contents
- List of illustrations, Introduction, Acknowledgements, PART 1: The film value chain, 1. The Winds of Change, 2. The Film Value Chain, 3. Development and the producer's role, 4. Development: The Writer and the Agent, 5. Green lighting films, 6. Sales and markets, 7. The Festival Circuit, 8. Film Finance, 9. Financing: The $20m investment case, 10. Risk Management: the role of the completion guarantor, 11, Co-production and co-financing, 12. Exhibition and the changing cinema experience, 13. Production: global challenges and change, PART 2: Users and the changing digital market, 14. Users, changing behaviour and market knowledge, 15. Marketing: from traditional to digital, 16. The Streaming Wars, 17. "Catch Me If You Can": The rise and rise of Netflix, 18. "Fandom land": The Chinese Star System, 19. "Winter is Coming": The Game of Thrones case study, 20. The "Metaverse": Generation Z and the Ticking Tok, PART 3: Business, leadership and management strategies, 21. The Legal Masterclass
- , 22. Project Management and cognitive bias, 23. Business strategy, 24. Entrepreneurs and investors in the film industry, 25. Business Models 2.0, 26. The challenge of creative management, 27. "To Infinity and Beyond": The Pixar Case Study, 28. The Entrepreneur: interview with Simon Franks, Redbus Group, 29. Conclusions, Appendices: (1) The international sales agents and (2) International TV Distributors, Glossary, Bibliography, Index
by "Nielsen BookData"