Digital transformation now! : guiding the successful digitalization of your business model

著者

    • Schallmo, Daniel R. A.
    • William, Christopher A.

書誌事項

Digital transformation now! : guiding the successful digitalization of your business model

Daniel R. A. Schallmo, Christopher A. Williams

（SpringerBriefs in business）

Springer, c2018

  • : pbk.

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注記

Includes bibliographical references

内容説明・目次

内容説明

Is digitalization a value-added approach? Global leaders believe so, and this book reveals how to digitally transform your business model and compete in today's economy. It presents a roadmap consisting of five phases; Digital Reality, Digital Ambition, Digital Potential, Digital Fit, and Digital Implementation, each with step-by-step instructions as well as innovative activities and tools. This is a timely book offering professionals a concise, tried-and-trusted guide to the digital transformation of business models.

目次

Introduction,- History of Digital Transformation.- Digital Transformation of Business Models.- Selected Examples Demonstrating the Digital Transformation of Business Models.- Existing Approaches.- Roadmap for the Digital Transformation of Business Models.- Summary.

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