The Routledge handbook of digital sport management
Author(s)
Bibliographic Information
The Routledge handbook of digital sport management
（Routledge international handbooks）
Routledge, 2023
- : hbk
- Other Title
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Handbook of digital sport management
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
The first book to survey the full impact of digital technologies on sport management
Digital technology is transforming sport and all students, researchers and professionals need to get up to speed on this important topic
Covers key emerging topics such as social media, esport, data analytics, blockchain and artificial intelligence
Examines the impact of digital on core functional areas of sport management including marketing, HRM, facilities, sales, law, and athlete development
Includes cross-disciplinary pieces from scholars working in management, marketing, communication and sociology
Full of cases, examples and data from sport business around the world
Table of Contents
PART I
Digital Transformations in Sport Management
1 Organizational Behavior and Digital Transformation in Sport
Christopher R. Barnhill and Natalie L. Smith
2 Human Resource Management and Digital Technology
Shannon Kerwin
3 Virtual Volunteering
Erik L. Lachance and Graham Cuskelly
4 Digital Transformations in Youth Sport
Ryan Snelgrove and Vinu Selvaratnam
5 Digital Transformation in Not-for-Profit Sport Organizations
Ashley Thompson and Milena M. Parent
6 Virtual Participatory Sport Events
Millicent Kennelly and Kevin Filo
7 Digital Innovation in High-Performance Sport
Popi Sotiriadou
8 Corporate Social Responsibility and Digital Transformation in Professional Sport
Kathy Babiak, Adam Copeland, and Daniel Yang
9 Digital Transformation in Sport Sponsorship
T. Bettina Cornwell
10 Digital Sport Management and the Law
Thomas A. Baker III
11 Digital Technology and Sport for Development
Per G. Svensson and Mitchell McSweeney
PART II
Digital Tools in Sport Management
12 Fantasy Sport in the Digital Realm
Brody J. Ruihley
13 Podcasting and Sports Journalism
Galen Clavio and Brian P. Moritz
14 Evolution of Live Streaming
Sarah Wymer and Michael L. Naraine
15 Social Media and Sport Marketing in North America
Brandon Boatwright and Karen Freberg
16 Social Media and Athlete Branding
Caroline Riot and Michelle Hayes
17 Immersive Technology and the Virtual Sport Spectator Experience
Luke R. Potwarka, Peter A. Hall, Chad Goebert, and Hasan Ayaz
18 Business Analytics in Sport Organizations
Ted Hayduk III
PART III
Emerging Digital Issues in Sport Management
19 Collaborative Consumption in the Sport Industry
Brandon Brown, Eric C. Schwarz, and Michael M. Goldman
20 Data and the Sport Consumer
Adam Karg
21 Digital Fitness Ecosystem
Brianna Newland and Thomas J. Aicher
22 Convergence of Sport and Esports
Anthony D. Pizzo and Daniel C. Funk
23 Blockchain and the Sports Tech Dilemma
Brianna Newland and Martin Carlsson-Wall
24 Digitization of Sport Participation for Health
Ji Wu, Yuhei Inoue, and Mikihiro Sato
25 Artificial Intelligence
Heather Kennedy and Liz Wanless
26 Digital Technology and Sport Ecology
Maddy Orr and Walker J. Ross
27 Shifting Gender Power Relations in the Digitization of Sport
Simone Fullagar, Adele Pavlidis, and Millicent Kennelly
28 Sport Innovation
Benjamin Kinsky and Christopher Huth
29 Economics of Digital Sport Consumption
Ted Hayduk III
by "Nielsen BookData"
