Global marketing strategy : an executive digest

Author(s)

• Schlegelmilch, Bodo B.

Bibliographic Information

Global marketing strategy : an executive digest

Bodo B. Schlegelmilch

（Management for professionals）

Springer, c2022

2nd ed

Note

Includes bibliographical references

Details

• NCID: BC15828074
• ISBN:
  • 9783030906641
• Country Code: sz
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cham
• Pages/Volumes: xxxvii, 416 p.
• Size: 25 cm
• Classification:
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BB06983545