Measurement in marketing

Author(s)

• Baumgartner, Hans
• Weijters, Bert

Bibliographic Information

Measurement in marketing

edited by Hans Baumgartner and Bert Weijters

（Review of marketing research, v. 19）

Emerald, 2022

• : print

Note

Includes bibliographical references and index

Details

• NCID: BC15893429
• ISBN:
  • 9781800436312
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Bingley
• Pages/Volumes: xix, 217 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.802
• Subject Headings:
  • LCSH : Marketing audits
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BC12267516