A history of advertising : the first 300,000 years
著者
書誌事項
A history of advertising : the first 300,000 years
Rowman & Littlefield, c2022
- : cloth
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注記
Includes bibliographical references (p. 421-441) and index
収録内容
- Introduction. The History of Advertising: The First 300,000 Years
- Advertising Archeology
- From Late BCE to CE
- The Dark Ages of Advertising
- Emerging from the Dark
- Seventeenth- and Eighteenth-Century Advertising
- The Result of Revolutions
- Nineteenth-Century Methods and Media
- Appeals and Social Implications via Nineteenth-Century Advertising
- The Twentieth Century Advertising Explosion
- Industry People, Agencies, and Change
- The Science of Advertising
- Criticism, Law, and Policy
- Improving on the Old
- Newest Media and Methods
- Living in a Virtual World
- Ads and Culture
- and Beyond
- Conclusion
