Nation-branding in practice : the politics of promoting sports, cities and universities in Kazakhstan and Qatar
Author(s)
Bibliographic Information
Nation-branding in practice : the politics of promoting sports, cities and universities in Kazakhstan and Qatar
(Interventions)
Routledge, 2020
- : [pbk.]
Available at 1 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
-
Library, Institute of Developing Economies, Japan External Trade Organization図
: [pbk.]AZKZ||30||N11996864
Note
Includes bibliographical references and index
Description and Table of Contents
Description
This book investigates the political implications of country promotion through practices of 'nation-branding' by drawing on contemporary examples from the sports, urban development and higher education sector in Kazakhstan and Qatar.
Nation-branding has emerged as a central practice of international politics, where it is commonly understood as a vain, superficial selling technique with little political salience. Drawing on shared insights from practice theory and constructivist notions of nationalism, identity and power, this book challenges this reading and instead argues that nation-branding is neither neutral nor primarily economically motivated, but inherently politicised and tied to the legitimation of current political regimes. The starting point for the analysis is a range of everyday practices and sites long ignored by international relations scholars. In particular, the book traces how the political leadership in Kazakhstan and Qatar have used participation in the international sports circuit, spectacular urban development, and the construction of 'world-class' universities to first produce and then stabilize new ideas about their state.
Providing a new analytical perspective on nation-branding, this book will be of interest to students and scholars of Middle Eastern and Central Asian studies, International Relations, and Cultural and Political Geography.
Table of Contents
Introduction Part I: A practice approach to nation-branding Chapter 1 - Conceptualising nation-branding as practice Chapter 2: Analysing nation-branding in practice Chapter 3 - Situating nation-branding in practice Part II: The promotion of sports, cities and universities in Kazakhstan and Qatar Chapter 4 - Building the sports-brand: Team Astana and the 2022 FIFA World Cup Chapter 5 - Building the city-brand: Extravagant urban development in Astana and Doha Chapter 6 - Building the knowledge-brand: 'world-class' education at Nazarbayev University and Education City Part III: Nation-branding in practice Chapter 7 - Nation-branding as conservative politics Conclusion: Brand new world?
by "Nielsen BookData"