Housework and housewives in modern American advertising : married to the mop

Author(s)

• Neuhaus, Jessamyn

Bibliographic Information

Housework and housewives in modern American advertising : married to the mop

Jessamyn Neuhaus

Palgrave Macmillan, 2012, c2011

Other Title

Housework and housewives in American advertising

Note

"Softcover reprint of the hardcover 1st edition 2011 978-0-230-11489-0" -- T.p. verso

"Transferred to Digital Printing in 2012" -- T.p. verso

Includes bibliographical references and index

Details

• NCID: BC16054641
• ISBN:
  • 9781349296187
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xii, 273 p.
• Size: 22 cm
• Classification:
  • LCC : HF5827.85
  • DC23 : 659.1088/640973
  • DC : 659.1
• Subject Headings:
  • LCSH : Sex role in advertising -- United States
  • LCSH : Stereotypes (Social psychology) in advertising -- United States
  • LCSH : Women in advertising -- United States
  • LCSH : Housewives as consumers -- United States