The Routledge companion to corporate branding

Author(s)

• Iglesias, Oriol
• Ind, Nicholas
• Schultz, Majken

Bibliographic Information

The Routledge companion to corporate branding

edited by Oriol Iglesias, Nicholas Ind and Majken Schultz

（Routledge companions）（Routledge companions in business, management and marketing）

Routledge, 2022

• : hbk

Note

Includes bibliographical references and index

Details

• NCID: BC16057537
• ISBN:
  • 9780367476632
• LCCN: 2021057894
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xxii, 511 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.1255
  • DC23 : 658.8/27
• Subject Headings:
  • LCSH : Branding (Marketing) -- Management
  • LCSH : Corporate culture
  • LCSH : Corporate image
• Parent Bibliography ID:
  • BA5255738X
  • BC0405818X