Global marketing & advertising : understanding cultural paradoxes

Author(s)

• Mooij, Marieke K. de

Bibliographic Information

Global marketing & advertising : understanding cultural paradoxes

Marieke de Mooij

SAGE, 2022

6th ed

Note

Includes index

Details

• NCID: BC16058890
• ISBN:
  • 9781529732498
• LCCN: 2021937537
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xxi, 504 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.802
  • LCC : HF5415.127
• Subject Headings:
  • LCSH : Target marketing -- Cross-cultural studies
  • LCSH : Advertising -- Cross-cultural studies
  • LCSH : Consumer behavior -- Cross-cultural studies
  • CSHF : Cibles (Marketing) -- Études transculturelles
  • CSHF : Consommateurs -- Comportement -- Études transculturelles
  • FREE : Advertising fast (OCoLC)fst00797511
  • FREE : Consumer behavior fast (OCoLC)fst00876238
  • FREE : Target marketing fast (OCoLC)fst01143138
  • FREE : Marketing nbdbt
  • FREE : Interculturele communicatie nbdbt
  • FREE : Cross-cultural studies fast (OCoLC)fst01423769