Fashion sales promotion : the selling behind the selling

Author(s)

• Phillips, Pamela M.
• Bloom, Ellye
• Mattingly, John D.

Bibliographic Information

Fashion sales promotion : the selling behind the selling

Pamela M. Phillips, Ellye Bloom, John D. Mattingly

（The Wiley retail fashion merchandising and management series）

Wiley, c1985

Note

Includes bibliographies and index

Details

• NCID: BC16152414
• ISBN:
  • 0471861464
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xi, 223 p.
• Size: 25 cm
• Classification:
  • LCC : HF6161.C5
  • DC19 : 687/.0688
• Subject Headings:
  • LCSH : Advertising -- Fashion
  • LCSH : Fashion merchandising
• Parent Bibliography ID:
  • BA00257612