Communication by objectives : a guide to productive and cost-effective public relations and marketing

Author(s)

• Londgren, Richard E.

Bibliographic Information

Communication by objectives : a guide to productive and cost-effective public relations and marketing

Richard E. Londgren

（A Spectrum book）

Prentice-Hall, c1983

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BC16154624
• ISBN:
  • 0131536435
• LCCN: 82015137
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: viii, 200 p.
• Size: 23 cm
• Classification:
  • LCC : HM131
  • DC19 : 659.2
• Subject Headings:
  • LCSH : Communication in organizations
  • LCSH : Public relations
  • LCSH : Communication -- Psychological aspects
• Parent Bibliography ID:
  • BA00339411