Handbook of business-to-business marketing

Author(s)

• Lilien, Gary L.
• Petersen, J. Andrew
• Wuyts, Stefan
• Institute for the Study of Business Markets

Bibliographic Information

Handbook of business-to-business marketing

edited by Gary L. Lilien, J. Andrew Petersen, Stefan Wuyts

E. Elgar, c2022

2nd ed

• : cased

Note

"In association with the Institute for the Study of Business Markets"

Includes bibliographical references and index

Details

• NCID: BC16720302
• ISBN:
  • 9781800376861
• LCCN: 2022937596
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cheltenham, U.K.
• Pages/Volumes: xxii, 690 p.
• Size: 25 cm
• Classification:
  • DC23 : 658.804
  • LCC : HF5415.1263
• Subject Headings:
  • LCSH : Industrial marketing
  • FREE : Industrial marketing. fast (OCoLC)fst00971345