Handbook of business-to-business marketing

著者

• Lilien, Gary L.
• Petersen, J. Andrew
• Wuyts, Stefan
• Institute for the Study of Business Markets

書誌事項

Handbook of business-to-business marketing

edited by Gary L. Lilien, J. Andrew Petersen, Stefan Wuyts

E. Elgar, c2022

2nd ed

• : cased

注記

"In association with the Institute for the Study of Business Markets"

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BC16720302
• ISBN:
  • 9781800376861
• LCCN: 2022937596
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cheltenham, U.K.
• ページ数/冊数: xxii, 690 p.
• 大きさ: 25 cm
• 分類:
  • DC23 : 658.804
  • LCC : HF5415.1263
• 件名:
  • LCSH : Industrial marketing
  • FREE : Industrial marketing. fast (OCoLC)fst00971345