Contemporary strategy analysis
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Contemporary strategy analysis
Wiley, c2022
11th ed
- : pbk
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Summary: "Contemporary Strategy Analysis equips managers and students of management with the concepts, frameworks, and techniques needed to make better strategic decisions. My goal is a strategy text that reflects the dynamism and intellectual rigor of this fast-developing field and takes account of the strategy issues that companies face today. Contemporary Strategy Analysis endeavors to be both rigorous and relevant. While embodying the latest thinking in the strategy field, my goal is for the book to be accessible to students from different backgrounds and with varying levels of experience. I achieve this accessibility by combining clarity of exposition, concentration on the fundamentals of value creation, and an emphasis on practicality. This eleventh edition maintains the book's focus on the essential tasks of strategy: identifying the sources of superior business performance and guiding the formulation and implementation of strategies that exploit these sources of superior performance. ...
Includes index