Sport consumer behaviour : marketing strategies

Author(s)

• Funk, Daniel C. (Daniel Carl)
• Alexandris, Kostas
• McDonald, Heath

Bibliographic Information

Sport consumer behaviour : marketing strategies

Daniel C. Funk, Kostas Alexandris, and Heath McDonald

Routledge, 2023

2nd ed

• : hbk

Note

"First edition published by Routledge 2016"--T.p. verso

Includes bibliographical references and index

Details

• NCID: BC16724008
• ISBN:
  • 9780367552411
• LCCN: 2022004342
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xiv, 338 p.
• Size: 26 cm
• Classification:
  • DC23 : 796.0688
• Subject Headings:
  • LCSH : Sports -- Marketing
  • LCSH : Consumer behavior