Sport consumer behaviour : marketing strategies
著者
書誌事項
Sport consumer behaviour : marketing strategies
Routledge, 2023
2nd ed
- : hbk
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注記
"First edition published by Routledge 2016"--T.p. verso
Includes bibliographical references and index
内容説明・目次
内容説明
This is the only up-to-date book to focus on consumer behaviour in sport
Consumer behavior is an essential part of any sport marketing or sport business course
Combines theory and cutting-edge research with practical guidance and advice
New edition includes expanded coverage of topics such as technology, consumer research, consumer decision making and brand architecture
E-resources: quizzes exclusively for instructors to assist student learning
目次
Part 1: The Sport Consumer Marketplace, 1. Introduction to Sport Consumer Behaviour, 2. The Sport Product and Empirical Generalizations, 3. Sport Consumer Research and Segmentation, 4. Sport Consumer Brand Management, Part 2: Sport Consumers as Decision-Makers, 5. Sport Consumer Decision-Making, 6. A Psychological Model of Sport Consumption and Decisions, Part 3: Sport Consumers as Individuals, 7. Sport Consumer Motivation, 8. Sport Consumer Involvement, 9. Constraints in Sport Engagement, 10. Sport Consumer Attitudes, 11. Sport Team Identification, 12. Perceptions of Service Quality and Customer Satisfaction, 13. Personality and Sport Consumers, Part 4: Sport Consumers in their Social World, 14. Influence of the Socio-Cultural Environment, 15. Technology and Sport Consumer Experiences by Heather Kennedy
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