Essentials of consumer behavior : an applied approach

著者

• Stephens, Debra L.

書誌事項

Essentials of consumer behavior : an applied approach

Debra L. Stephens

Routledge, 2023

2nd ed

• : hbk

注記

Revised edition of the author's Essentials of consumer behavior, 2017

Originally published: 2016

Includes bibliographical references and index

内容説明・目次

内容説明

More concise than other consumer behavior textbooks, with no loss of quality or coverage Technological considerations now integrated into all chapters and topics Explores issues that rarely receive attention, such as consumer vulnerability and consumers' impacts on nonhuman animals and the environment Updated and expanded companion website offers more opportunities for customized classwork and student enrichment

目次

Part 1: Fundamental Concepts in Consumer Behavior, 1. Introduction to Consumer Behavior, 2. Consumer Research Methods, 3. Why We Buy, 4. The Consumer's Journey, Part 2: How Consumers Create Meaning, 5. Memory and Priming, 6. Sensory Perception in a Consumption Context, 7. Sociocultural and Interpersonal Influences on Consumer Behavior, Part 3: Consumer Welfare, 8. Marginalized Consumers, 9. Children and Adolescents as Consumers, 10. Nonhuman Animals as Special Possessions, Part 4: Shifts in Technology and Consumer Values, 11. The Rise of Collaborative Consumption and the Sharing Economy

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BC16737633
• ISBN:
  • 9780367426880
• LCCN: 2022042009
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: viii, 215 p. :col. ill.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.32
  • DC23 : 658.8/342
  • DC23 : 658.8342
• 件名:
  • LCSH : Consumers -- Research
  • LCSH : Consumer behavior