Essentials of consumer behavior : an applied approach

Author(s)

• Stephens, Debra L.

Bibliographic Information

Essentials of consumer behavior : an applied approach

Debra L. Stephens

Routledge, 2023

2nd ed

• : hbk

Note

Revised edition of the author's Essentials of consumer behavior, 2017

Originally published: 2016

Includes bibliographical references and index

Details

• NCID: BC16737633
• ISBN:
  • 9780367426880
• LCCN: 2022042009
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: viii, 215 p. :col. ill.
• Size: 24 cm
• Classification:
  • LCC : HF5415.32
  • DC23 : 658.8/342
  • DC23 : 658.8342
• Subject Headings:
  • LCSH : Consumers -- Research
  • LCSH : Consumer behavior