Social marketing : principles and practice for delivering global change
著者
書誌事項
Social marketing : principles and practice for delivering global change
Routledge, 2023
4th ed
- : hbk
大学図書館所蔵 全2件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
* The 4th edition features new and updated case studies, and addresses new topics such as climate change, inequality and diversity, poverty, and the COVID-19 pandemic.
* New pedagogical features include discussion questions at the end of chapters and case studies.
* The 4th edition has been restructured to increase user-friendliness.
* Supplemented by online resources, including chapter-by-chapter lecture slides and videos to support instructors.
目次
1. Delivering global change: how social marketing can make a difference, 2. The four social marketing orientations, 3. The shoulders of giants: why theory matters, 4. Strategic planning: the social marketer's roadmap, 5. Research: the social marketer's satnav, 6. How social marketers communicate: the search for compelling content, 7. Critical marketing: addressing the commercial determinants of ill-health and planetary harm, 8. Alternatives: in search of new wisdom, 9. Ethics, morality and human rights in social marketing, 10. Systems social marketing, Social marketing case studies from around the world, 1. Encouraging sustainable energy performance in multi-stakeholder systemic school environment: the ENERGE project, 2. Trust the meat thermometer, 3. Acting on the climate crisis through the arts and culture: A social innovation journey at the city of Agueda, 4. Making Australian universities culturally safe places for first nations peoples, 5. "What could masculinity be?": using participatory co-design to define and support healthier masculinities, 6. "Standing Strong Together": a culturally appropriate adaptation for a social and emotional well-being intervention in an Australian First Nations community, 7. The humble egg in Malawi, 8. Turning the tide on poor Blue Space quality through stakeholder engagement - Lessons from PIER, 9. Evaluating real change in the real world: creativity, connection and the unseen as felt evidence in aspiring communities, 10. Leaf collective: piloting a social marketing approach to remove eucalypt leaves from stormwater drains, 11. Logan City Council wildlife movement campaign, 12. Tackling gender inequality and promoting a healthy lifestyle: the women in sport roadshow, 13. The role of civil society in advancing the sugar-sweetened beverages tax policy in Mexico, 14. The Baby Killer revisited: regulating the marketing of breast milk substitutes, 15. Healthy breakfasts in Armenia, 16. Social marketing at multiple levels of the fashion system with fashion revolution, 17. Autism: change your reactions, 18. Active play for 0-3 years old in Galway city
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