Social marketing : principles and practice for delivering global change
著者
書誌事項
Social marketing : principles and practice for delivering global change
Routledge, 2023
4th ed
- : hbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
* The 4th edition features new and updated case studies, and addresses new topics such as climate change, inequality and diversity, poverty, and the COVID-19 pandemic.
* New pedagogical features include discussion questions at the end of chapters and case studies.
* The 4th edition has been restructured to increase user-friendliness.
* Supplemented by online resources, including chapter-by-chapter lecture slides and videos to support instructors.
目次
1. Delivering global change: how social marketing can make a difference, 2. The four social marketing orientations, 3. The shoulders of giants: why theory matters, 4. Strategic planning: the social marketer's roadmap, 5. Research: the social marketer's satnav, 6. How social marketers communicate: the search for compelling content, 7. Critical marketing: addressing the commercial determinants of ill-health and planetary harm, 8. Alternatives: in search of new wisdom, 9. Ethics, morality and human rights in social marketing, 10. Systems social marketing, Social marketing case studies from around the world, 1. Encouraging sustainable energy performance in multi-stakeholder systemic school environment: the ENERGE project, 2. Trust the meat thermometer, 3. Acting on the climate crisis through the arts and culture: A social innovation journey at the city of Agueda, 4. Making Australian universities culturally safe places for first nations peoples, 5. "What could masculinity be?": using participatory co-design to define and support healthier masculinities, 6. "Standing Strong Together": a culturally appropriate adaptation for a social and emotional well-being intervention in an Australian First Nations community, 7. The humble egg in Malawi, 8. Turning the tide on poor Blue Space quality through stakeholder engagement - Lessons from PIER, 9. Evaluating real change in the real world: creativity, connection and the unseen as felt evidence in aspiring communities, 10. Leaf collective: piloting a social marketing approach to remove eucalypt leaves from stormwater drains, 11. Logan City Council wildlife movement campaign, 12. Tackling gender inequality and promoting a healthy lifestyle: the women in sport roadshow, 13. The role of civil society in advancing the sugar-sweetened beverages tax policy in Mexico, 14. The Baby Killer revisited: regulating the marketing of breast milk substitutes, 15. Healthy breakfasts in Armenia, 16. Social marketing at multiple levels of the fashion system with fashion revolution, 17. Autism: change your reactions, 18. Active play for 0-3 years old in Galway city
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