Events feasibility and development : from strategy to operations
著者
書誌事項
Events feasibility and development : from strategy to operations
（Events management series）
Routledge, 2022
2nd ed
- : pbk
大学図書館所蔵 全3件
注記
"First edition published by Elsevier Ltd. 2011"--T. p. verso
Includes bibliographical references (p. [305] -308) and index
内容説明・目次
内容説明
Style: written for advanced students of events management, mapping out all strategic decisions and considerations in detail.
Approach: written from the perspective of a practitioner who has worked as an events development consultant in over 30 countries.
International and broad coverage: covers all aspects of events planning and development, supported by international case studies and examples to put strategic decisions into context.
目次
Section 1: Strategic feasibility and development. 1. Events Sector Maturity Model. 2. How to develop an events strategy. 3. Preparing the strategy. 4. Event support: directing the development. 5. Implement the strategy. 6. Techniques and tools for events development. 7. Building competency: associations, awards and training. Section 2 Management feasibility and development. 8. Management models and the business case. 9. Setting up the management system. 10. Event management processes. 11. Event management processes section two. Section 3 Operation feasibility and development. 12. Event metrics and checklists. 13. Event operations: upstream design. 14 Competency training and teaching event management.
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