The cultural dimension of global business
著者
書誌事項
The cultural dimension of global business
Routledge, 2024
9th ed
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Includes new negotiation exercises
Includes fresh case study material with a range of examples drawn from around the world
Further resources are available via a comprehensive companion website
The fully updated ninth edition offers:
* An expanded focus on international perspectives, and greater insight into China and its emergence as a global economic power
* Consideration of team interactions in complex global environments, including virtually, while recognizing that individuals have critical influence on business processes and outcomes
* New methodological tools with reflections and exercises to inspire readers to begin thinking and acting globally, offering guidance on identifying salient features of an international business or partnership, adjusting to novel or unexpected circumstances, and capturing the perceptions and behaviors of global businesspeople
* New chapters on understanding one's own organizational culture as a precursor to conducting business globally, additional material to enhance business partnership interactions, and strategies for integrating the global into local operations
* Discussion of the wide-ranging disruptions facing people and business around the world and the ways in which the global pandemic affected business processes and practices
* Further resources via a companion website, including an Instructor's Manual and interactive quiz questions for students
目次
Preface
Acknowledgments
1. Cultural anthropology and global business
2. Applying lenses to understanding culture
3. Communicating nonverbally across cultures
4. Communicating across cultures using language
5. Negotiating across cultures
6. Understanding organizational culture
7. Partnering across cultures
8. Transforming business culture
9. Exploring consumers and users
10. Acting and managing globally
Appendix: Cross-cultural scenario discussions
Glossary
References
「Nielsen BookData」 より
