The cultural dimension of global business

Author(s)

Bibliographic Information

The cultural dimension of global business

Gary P. Ferraro and Elizabeth K. Briody

Routledge, 2024

9th ed

  • : pbk

Available at  / 2 libraries

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Note

Includes bibliographical references and index

Description and Table of Contents

Description

Includes new negotiation exercises Includes fresh case study material with a range of examples drawn from around the world Further resources are available via a comprehensive companion website The fully updated ninth edition offers: * An expanded focus on international perspectives, and greater insight into China and its emergence as a global economic power * Consideration of team interactions in complex global environments, including virtually, while recognizing that individuals have critical influence on business processes and outcomes * New methodological tools with reflections and exercises to inspire readers to begin thinking and acting globally, offering guidance on identifying salient features of an international business or partnership, adjusting to novel or unexpected circumstances, and capturing the perceptions and behaviors of global businesspeople * New chapters on understanding one's own organizational culture as a precursor to conducting business globally, additional material to enhance business partnership interactions, and strategies for integrating the global into local operations * Discussion of the wide-ranging disruptions facing people and business around the world and the ways in which the global pandemic affected business processes and practices * Further resources via a companion website, including an Instructor's Manual and interactive quiz questions for students

Table of Contents

Preface Acknowledgments 1. Cultural anthropology and global business 2. Applying lenses to understanding culture 3. Communicating nonverbally across cultures 4. Communicating across cultures using language 5. Negotiating across cultures 6. Understanding organizational culture 7. Partnering across cultures 8. Transforming business culture 9. Exploring consumers and users 10. Acting and managing globally Appendix: Cross-cultural scenario discussions Glossary References

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