Marketing research

Author(s)

• Kumar, V.
• Leone, Robert P.
• Aaker, David A.
• Day, George S.

Bibliographic Information

Marketing research

V. Kumar ... [et al.]

Wiley, c2019

13th ed

• : pbk

Access to Electronic Resource 1 items

• Marketing research

  c2019.

  Maruzen eBook Library

Note

Other editors: Robert P. Leone, David A. Aaker, George S. Day

Includes bibliographical references and index

Details

• NCID: BC1700783X
• ISBN:
  • 9781119497585
• LCCN: 2018030669
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: xxiii, 731 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.2
  • DC23 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research