Measuring the user experience : collecting, analyzing, and presenting usability metrics

書誌事項

Measuring the user experience : collecting, analyzing, and presenting usability metrics

Bill Albert, Tom Tullis

Morgan Kaufmann, c2023

3rd ed

  • : pbk

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注記

"Morgan Kaufmann Publishers is an imprint of Elsevier."--T.p. verso

Previous ed.: 2013

Includes bibliographical references and index

内容説明・目次

内容説明

Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics, Third Edition provides the quantitative analysis training that students and professionals need. This book presents an update on the first resource that focused on how to quantify user experience. Now in its third edition, the authors have expanded on the area of behavioral and physiological metrics, splitting that chapter into sections that cover eye-tracking and measuring emotion. The book also contains new research and updated examples, several new case studies, and new examples using the most recent version of Excel.

目次

1. Introduction to UX 2. Background 3. Planning 4. Performance Metrics 5. Self-Reported Metrics 6. Issue-Based Metrics 7. Eye Tracking (new) 8. Measuring Emotion (new) 9. Combined and Comparative Metrics 10. Special Topics 11. Case Studies 12. Ten Keys to Success

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