Measuring the user experience : collecting, analyzing, and presenting usability metrics
著者
書誌事項
Measuring the user experience : collecting, analyzing, and presenting usability metrics
Morgan Kaufmann, c2023
3rd ed
- : pbk
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注記
"Morgan Kaufmann Publishers is an imprint of Elsevier."--T.p. verso
Previous ed.: 2013
Includes bibliographical references and index
内容説明・目次
内容説明
Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics, Third Edition provides the quantitative analysis training that students and professionals need. This book presents an update on the first resource that focused on how to quantify user experience. Now in its third edition, the authors have expanded on the area of behavioral and physiological metrics, splitting that chapter into sections that cover eye-tracking and measuring emotion. The book also contains new research and updated examples, several new case studies, and new examples using the most recent version of Excel.
目次
1. Introduction to UX
2. Background
3. Planning
4. Performance Metrics
5. Self-Reported Metrics
6. Issue-Based Metrics
7. Eye Tracking (new)
8. Measuring Emotion (new)
9. Combined and Comparative Metrics
10. Special Topics
11. Case Studies
12. Ten Keys to Success
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