Consumer behavior & culture : consequences for global marketing and advertising

Author(s)

• Mooij, Marieke K. de

Bibliographic Information

Consumer behavior & culture : consequences for global marketing and advertising

Marieke de Mooij

Sage, 2019

3rd ed

• : pbk

Note

Includes index

Details

• NCID: BC17091279
• ISBN:
  • 9781544318165
• LCCN: 2019931577
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xvii, 451 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.8342
• Subject Headings:
  • LCSH : Consumer behavior -- Cross-cultural studies
  • LCSH : Consumers -- Psychology
  • LCSH : Marketing