Consumer behavior & culture : consequences for global marketing and advertising

著者

• Mooij, Marieke K. de

書誌事項

Consumer behavior & culture : consequences for global marketing and advertising

Marieke de Mooij

Sage, 2019

3rd ed

• : pbk

注記

Includes index

内容説明・目次

内容説明

Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy. This edition has been updated to include: An insight into the different roles of the internet and the growing influence of social media An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures

目次

Preface Chapter 1: Consumer Behavior Across Cultures Chapter 2: Values and Culture Chapter 3: Convergence and DIvergence in Consumer Behavior Chapter 4: The Consumer: Attributes Chapter 5: Social Processes Chapter 6: Mental Processes Chapter 7: Culture, Communication, and Media Behavior Chapter 8: Consumer Behavior Domains

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BC17091279
• ISBN:
  • 9781544318165
• LCCN: 2019931577
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: xvii, 451 p.
• 大きさ: 24 cm
• 分類:
  • DC23 : 658.8342
• 件名:
  • LCSH : Consumer behavior -- Cross-cultural studies
  • LCSH : Consumers -- Psychology
  • LCSH : Marketing