Social issues in sport communication : you make the call

著者

書誌事項

Social issues in sport communication : you make the call

edited by Terry L. Rentner and David P. Burns

Routledge, 2023

  • : pbk

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

Combining theory with practical application, this collection of real-life, provocative case studies on social issues in sports provides students with the opportunity to make the call on ethical and professional dilemmas faced by a variety of sport and communication professionals. The case studies examine the successes and failures of communication in the corporate culture of sport intersecting with social issues including race, gender, religion, social media, mass media, public health, and LGBTQ+ issues. Topics include the COVID-19 pandemic, the Black Lives Matter movement, sexual abuse scandals, domestic violence, cultural appropriation, and mental health. Each chapter contextualizes a specific issue, presents relevant theory and practical communication principles, and leads into discussion questions to prompt critical reflection. The book encourages students to view the evidence themselves, consider competing ethical and professional claims, and formulate practical responses. This collection serves as a scholarly text for courses in sport communication, business, intercultural communication, public relations, journalism, media studies, and sport management.

目次

PART I: Introduction to Sport and Social Issues Chapter 1. Sport and Social Issues: The Touchdowns and Strikeouts PART II: Diversity, Equity, and Inclusion Chapter 2. "The Rooney Ruse": Systemic Racism and Hiring NFL Head Coaches Chapter 3. When Fandom Stains Your Team: Evaluating the effectiveness of the Utah Jazz's organizational responses to racist incidents Chapter 4. Concussion settlement and racial norming: The NFL fumbles into a crisis Chapter 5. Major League Soccer's Navigation of the 2019 Iron Front Crisis Chapter 6. Protecting the Brees brand: How Drew Brees Said "Sorry" for his National Anthem Protest Comments Chapter 7. 'Kicking Hate Out of Our Game': San Diego Loyal Soccer Club's Stand Against Racism and Homophobia Chapter 8. Issues and Crisis Management in Athlete Activism: Colin Kaepernick and Take a Knee Chapter 9. Reputation Management Strategies at ESPN Chapter 10. From Les Esquimaux to The Elks: Addressing Social Responsibility in the Canadian Football League Chapter 11. In the Space of Indecision: Social and Cultural Challenges Facing Major League Soccer NEXT Academies Chapter 12. #WeAreAllMonkeys: Eating Bananas as the Intersection of Hashtag Activism and Anti-Racist Solidarity Chapter 13. The Milwaukee Bucks: Professional Athletic Labor's Position in Racist Late-Stage Capitalism PART III: Gender Equity, Identity, & Sexual Misconduct Chapter 14. Conquering a Boy's Club Using an Issues Management Approach: How Women's Soccer May Pioneer a Path to Pay Equity Chapter 15. Communicating in Crisis without the Power to Act Chapter 16. Strategic Resistance through Communication Capital: Rapinoe's Reframing of Women-Identified Athletes through Mind-Body Performance for Social Change Chapter 17. Alysia, Allyson, and Nike's 'Band of Brothers': Exposing the Hypocrisy between Corporate Marketing and Internal Practices Chapter 18. Let Them Wear Shorts! Analyzing the Norwegian Women's Beach Handball Team's Uniform Code Protest Chapter 19. Sports News Media, Major Leagues, and Intimate Partner Violence Chapter 20. 'Play like the Lady you are': Marketing Women's Gaelic football Chapter 21. Trans inclusion in sports: assumed advantages, (un)fairness, and athlete well-being PART IV: Mental Health & COVID-19 Pandemic Chapter 22. Athlete Influence in Regard to Mask Wearing: An Application of Social Cognitive Theory Chapter 23. Controlling the Narrative: NBC, USA Gymnastics, and Simone Biles at the 2020 Summer Olympic Games Chapter 24. "We Hope to See You Soon" The Green Bay Packers Crisis Management through a Letter to the Fans during COVID-19 Mega-Crisis Chapter 25. Blaming Biles: Intersectionality and Organizational Obligations to Mental Health Chapter 26. How Can Organizations Better Support Athletes? A Case Study of the Impact of COVID-19 on Minoritized Communities in Intercollegiate Sport

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