Running events : policies, marketing and impacts
著者
書誌事項
Running events : policies, marketing and impacts
（European association for sport management series）（Routledge focus）
Routledge, 2023
- : hbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
A text that is unique in encompassing the political, management/marketing and social impact aspects of running events.
Combines theoretical perspectives and empirical evidence, thereby grounding concepts in real-world scenarios and synthesizing their meaning.
Tracks event development trends and identifies theoretical, methodological and practical issues determining the future of events.
目次
Foreword
SEBASTIAN COE
1 The many facets of running
VASSIL GIRGINOV
2 The running eventscape: Developments, runners' profiles and policies
JEROEN SCHEERDER AND KOBE HELSEN
3 Marketing running events
KOSTAS ALEXANDRIS, PAUL HOVER, AND LINDA OOMS
4 Running events' impacts
VASSIL GIRGINOV
5 Conclusion
VASSIL GIRGINOV
「Nielsen BookData」 より
