Survey research and sampling

Author(s)

    • Eichhorn, Jan

Bibliographic Information

Survey research and sampling

Jan Eichhorn

(The SAGE quantitative research kit / editors, Malcolm Williams, Richard D. Wiggins, D. Betsy McCoach)

SAGE, c2021

Available at  / 2 libraries

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Note

Includes bibliographical references (p. [111]-118) and index

Description and Table of Contents

Description

This book is an ideal companion for students looking to undertake survey research. Anchored by lots of case studies of real research and expert interviews to strengthen your understanding, it provides guidance on: Selecting the best sampling method for your research Designing questionnaires to ensure you gather valuable data Collecting your data to represent populations well Piloting questionnaires to ensure quality research Part of The SAGE Quantitative Research Kit, this book will give you the know-how and confidence needed to succeed on your quantitative research journey

Table of Contents

Introduction Sampling Approaches: How to achieve representativeness Sampling mode: how we actually collect the data Questionnaire design: asking the right questions Ensuring survey quality: piloting, checks and cross-cultural comparability Conclusion

by "Nielsen BookData"

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