The role of smart technologies in decision making : developing, supporting and training smart consumers

著者

• Pantano, Eleonora
• Serravalle, Francesca

書誌事項

The role of smart technologies in decision making : developing, supporting and training smart consumers

edited by Eleonora Pantano and Francesca Serravalle

（Key issues in marketing management）

Routledge, 2023

• : hbk

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BC17560846
• ISBN:
  • 9781032308821
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Abingdon, Oxon
• ページ数/冊数: xiii, 205 p.
• 大きさ: 26 cm
• 分類:
  • DC23 : 658.8342
• 件名:
  • LCSH : Consumer behavior -- Technological innovations
  • LCSH : Marketing -- Technological innovations
  • LCSH : Marketing -- Decision making
• 親書誌ID:
  • BB09814136