Westernwear : postwar American fashion and culture

著者

    • Abrego, Sonya

書誌事項

Westernwear : postwar American fashion and culture

Sonya Abrego

Bloomsbury Visual Arts, 2022

  • : pb

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注記

Includes bibliographical references (p. [289]-301) and index

内容説明・目次

内容説明

During the prosperous, forward-thinking era after the Second World War, a growing number of men, women, and children across the United States were wearing fashions that evoked the Old West. Westernwear: Postwar American Fashion and Culture examines why a sartorial style with origins in 19th-century agrarian traditions continued to be worn at a time when American culture sought balance between technocratic confidence in science and technology on one side, and fear and anxiety over global annihilation on the other. By analysing well-known and rarely considered western manufacturers, Westernwear revises the common perception that fashionable innovation came from the East coast and places western youth cultures squarely back in the picture. The book connects the history of American working class dress with broader fashionable trends and discusses how and why Native American designs and representations of Native American people were incorporated broadly and inconsistently into the western visual vocabulary. Setting westernwear firmly in context, Sonya Abrego addresses the incorporation of this iconic style into postwar wardrobes and popular culture, and charts the evolution of westernwear into a modern fashion phenomenon.

目次

List of Figures Acknowledgements Introduction Chapter 1: Westernwear: Histories and Contexts Chapter 2: Four Westernwear Companies Chapter 3: Dressing the Atomic West: Locating the Western in Midcentury America Chapter 4: Westernwear as ready-to-wear Chapter 5: Westernwear in youth culture and subculture Chapter 6: The Native American Presence in Westernwear: Design and Representation Conclusion Bibliography Index

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