Travel writing for tourism and city branding : urban place-writing methodologies
Author(s)
Bibliographic Information
Travel writing for tourism and city branding : urban place-writing methodologies
Routledge, 2023
- : hbk
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Note
Includes bibliographical references (p. [141]-154) and index
Description and Table of Contents
Description
* The first book to connect place branding and travel writing, building on the increased emphasis on storytelling in tourism marketing.
* Adopts a reflective approach, encouraging the reader to apply and experiment with different ideas and techniques.
* Makes a significant contribution to mapping and defining the subject, drawing together a range of methodological approaches
Table of Contents
- Introduction: Who is commissioning, producing and reading travel and place writing?
- 1 Introducing literary travel writing and place-making
- 2 Affect, experience and the literary text
- 3 Travel writing in place branding
- 4 Value, axiology and written representation of place
- 5 Methodologies and practice
- 6 Case studies in cooperative travel writing
- 7 Evaluating writing for quality and value in mentoring
- 8 Conclusions, research futures and management implications
by "Nielsen BookData"
