International sport business : current issues, future directions
著者
書誌事項
International sport business : current issues, future directions
Routledge, 2022
- : hbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
The only up-to-date introduction to international sport business
Explores the organisational and policy environment for international sport and international business, as well as the day-to-day realities of successful sport business
Strong focus on new, transformative technologies and data analytics
Every chapter contains real world case studies and data
Every chapter includes interviews with leading sport business practitioners, examples of best practice, and discussions of key pieces of research
Includes additional on-line learning resources
目次
1. International sport business: big business, 2. Global sport business, 3. The social impact of sport business: sport for good, 4. Innovation and entrepreneurship in sport business, 5. Technology, data and value creation in sport, 6. Consumption of sport: the sport product and the buyers of sport, 7. Distribution of sport and the media ecosystem, 8. Governance and leadership in sport business, 9. The future of international sport business
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