Advertising & integrated brand promotion

Author(s)

• Scheinbaum, Angeline Close
• O'Guinn, Thomas C.
• Semenik, Richard J.

Bibliographic Information

Advertising & integrated brand promotion

Angeline Close Scheinbaum, Thomas Clayton O'Guinn, Richard J. Semenik

Cengage, c2023

9th ed

Note

Includes indexes

Details

• NCID: BC18239193
• ISBN:
  • 9780357721407
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: xxii, 452 p.
• Size: 28 cm
• Classification:
  • DC23 : 659.1
• Subject Headings:
  • LCSH : Advertising