Hospitality marketing : principles and practice

Author(s)

• Gursoy, Dogan
• Buttle, Francis
• Bowie, David

Bibliographic Information

Hospitality marketing : principles and practice

Dogan Gursoy, Francis Buttle and David Bowie

Routledge, 2023

4th ed

• : hbk

Note

Includes bibliographical references and index

Details

• NCID: BC1824156X
• ISBN:
  • 9781032030364
• LCCN: 2022004989
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xvi, 402 p.
• Size: 26 cm
• Classification:
  • LCC : TX911.3.M3
  • DC23 : 647.940688
• Subject Headings:
  • LCSH : Hospitality industry -- Marketing
  • LCSH : Hotels -- Marketing