Principles of marketing for a digital age

Author(s)

• Tuten, Tracy L.

Bibliographic Information

Principles of marketing for a digital age

Tracy L. Tuten

SAGE, c2024

2nd ed

• : pbk

Note

Includes bibliographical references (p. [437]-462) and index

Details

• NCID: BC18365733
• ISBN:
  • 9781529779790
• LCCN: 2022938966
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xxiii, 472 p.
• Size: 25 cm
• Classification:
  • DC23 : 658.872
  • DC : 658.8
• Subject Headings:
  • LCSH : Internet marketing
  • LCSH : Marketing -- Technological innovations