International business : a managerial perspective

著者

書誌事項

International business : a managerial perspective

Ricky W. Griffin, Michael W. Pustay

Pearson, c2020

9th ed., global ed

大学図書館所蔵 件 / 全2件

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注記

Includes indexes

内容説明・目次

内容説明

For courses in international business. Successfully prepare students for the international marketplace International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasises cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organisations worldwide.

目次

PART 1: THE WORLD'S MARKETPLACES 1. An Overview of International Business 2. Global Marketplaces and Business Centers 3. Legal, Technological, Accounting, and Political Environments 4. The Role of Culture 5. Ethics and Social Responsibility in International Business PART 2: THE INTERNATIONAL ENVIRONMENT 6. International Trade and Investment 7. The International Monetary System and the Balance of Payments 8. Foreign Exchange and International Financial Markets 9. Formulation of National Trade Policies 10. International Cooperation Among Nations PART 3: MANAGING INTERNATIONAL BUSINESS 11. International Strategic Management 12. Strategies for Analyzing and Entering Foreign Markets 13. International Strategic Alliances 14. International Organization Design and Control 15. Leadership and Employee Behavior in International Business PART 4: MANAGING INTERNATIONAL BUSINESS OPERATIONS 16. International Marketing 17. International Operations Management 18. International Financial Management 19. International Human Resource Management and Labor Relations

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