Strategic creativity : a business field guide to advertising, branding, and design
著者
書誌事項
Strategic creativity : a business field guide to advertising, branding, and design
Routledge, 2022
- : hbk
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注記
Includes index
内容説明・目次
内容説明
* Serves as a design/art direction/writing/creative-collaboration primer for non-designers
* Enables development of a common frame of reference for business and creative professionals, to foster better understanding and appreciation of the creative process - and better business results
* Includes a chapter on diversity, equity, and inclusion in design
目次
1.Why Strategic Creativity, 2. Thinking Creatively, 3. Strategically Creative Ideas, 4. Strategically Creative Copywriting, 5. Strategically Creative Design, 6. Branding & Art Direction, 7. Diversity, Equity, Inclusion, & Purpose-led Marketing, 8. Building a Culture for Results
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