The digital NBA : how the world's savviest league brings the court to our couch
著者
書誌事項
The digital NBA : how the world's savviest league brings the court to our couch
（Studies in sports media / edited by Victoria E. Johnson and Travis Vogan）
University of Illinois Press, c2023
- : cloth
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注記
Includes index
内容説明・目次
内容説明
The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the league’s global operations and traces the history of the NBA’s approach to sports media from its 1980s embrace of cable through the streaming revolution of the twenty-first century. As fans around the world stream games and other league content, NBA teams incorporate foreign languages and cultures into broadcasts to boost their product’s appeal to audiences in Brazil, China, and beyond. Secular’s analysis reveals how the NBA continues to transform itself into a wildly successful media producer and distributor more akin to a streaming studio than the sports leagues of old even as its media partners and sponsors erase any notion of sports as a civic good. A timely look at a dynamic media landscape, The Digital NBA shows how the games we love became content first and sport a distant second.
目次
Acknowledgments Introduction: The International House of Hoops
The Court: Event Production, Streaming Television, and the Glocalization of Live Sport
The Venue: Silicon Valley, Public Finance, and the Arena as Media Platform
The Wires: Dark Fiber, Satellites, and the Global Infrastructures of Streaming Sport
The Office: The NBA’s Executive Operation as a Global Media Empire
The Couch: At-Home Sport Spectatorship and the Multiplatform Viewing Environment
Conclusion: The House That Hoops Built Notes
Index
「Nielsen BookData」 より
