Sport, sponsorship and public health
著者
書誌事項
Sport, sponsorship and public health
（Routledge research in physical activity and health）
Routledge, 2023
- : hbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Addresses the development of sport sponsorship and considers it from a health perspective.
The author synthesises modern approaches to sponsorship and examines how transnational corporations use the latest digital technologies to promote unhealthy brands to sports fans.
Key case studies examine the unhealthy sponsorship of the world's biggest sporting events.
目次
1. Introduction, 2. Public Health and Sport, 3. An Introduction to Advertising and Marketing in Sport, 4. The Tobacco Industry and the Development of Sport Sponsorship, 5. Mega-Events and Sponsorship, 6. The Commodification of Modern Sport, 7. The Commercialisation and Globalisation of Football in England, 8. Sport and Brand Engagement, 9. The Regulation of Sport, 10. Conclusions and Discussion
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